My Work
A selection of my current and previous work, including interviews, articles, blog posts, reports, press releases and more.
Editorial work
I specialize in writing about the business of fashion, digital transformation, sustainability, lifestyle, and luxury travel.
I’ve written for various digital and print publications, including FashionUnited, SuperYachtTimes, I AM Expat, The Holland Times, and more.
I thoroughly enjoy writing in-depth articles, background stories, and first-hand interviews, weaving individual threads of a story together to create a piece that conveys the heart of the message in an engaging, creative, but also authentic way. Stories that linger in the mind long after you’ve read them, tales that share slices of life and unique experiences.
Fashionunited
LFW AW26 expands with heritage returns, strategic support & renewed momentum
Fashionunited
Expansion, evolution and ethical reframing at NYFW AW26
FashionUnited
Textile EPR: What the 2026 policy outlook means for US fashion companies
FashionUnited
Wilson Smith & Tate Kuerbis, and the rise of sneakers as cultural currency
FashionUnited
How consolidations & collapses reshaped the US fashion industry in 2025
Fashionunited
Beyond the Label: Paul Rice on Conscious Capitalism, the future of Fair Trade USA, and why ‘Every Purchase Matters’
Fashionunited
How emerging sustainable fashion brands are winning over consumers
FashionUnited
Is NYFW undergoing an identity crisis as major American designers continue to stray?
FashionUnited
AI in Fashion: How Botika is transforming brand content creation with AI-powered fashion photography
FashionUnited
Does sustainability actually sell? The complex reality behind consumer behavior
FashionUnited
Ana Luisa prepares for US retail rollout, as it opens its second store in New York City
FashionUnited
How to manage privacy risks and customer impact following a data breach like Dior’s
SUPERYACHTTIMES
ONBOARD DAR: Inside Oceanco’s latest 90m superyacht
SUPERYACHTTIMES
Delve in deep with Andrew Winch: Founder of Winch Design
SUPERYACHTTIMES
Shooting with the Sheriff: 10 Questions with the Executive Chairman of Princess Yachts
SUPERYACHTTIMES
How Heesen is safeguarding its business for the future
“Vivian is the most committed editor and journalist. I count on her for a
steady supply of content that is on brand and original,” – Esmerij van Loon, Editor-in-Chief, FashionUnited
copywriting ExamplES
I specialize in website content creation, product descriptions, white papers, email campaigns, and social media captions.
Over the past six years, I have had the pleasure of working as a copywriter with several leading companies, including Denham the Jeanmaker, TWW Yachts, and The Agency.
One of the main aspects I like about copywriting is engaging the reader’s interest by firmly placing myself in the shoes of what my client’s customer may be looking for to generate conversions and sales.
La Ol’ Markt
Background interview highlighting a brand story for online accessory marketplace
Buyer’s Agent France
Website content creation for luxury acquisition consultancy Buyer’s Agent, including property pages, guides, and regions.
Breeze Yachting
Shipyard & yacht model pages for Breeze Yachting.Swiss website.
Leopard Catamarans
Press release on how Leopard Catamarans is advancing hull infusion construction.
Manferdini Group
Website content creation for supryacht insurance brokerage firm.
FLOOR MANAGER PA
Website content creation for executive PA Floor Schliekelmann.
Outer Reef Yachts
Press release & product description for the new Adventure 780 expedition yacht from Outer Reef Yachts.
Denham the Jeanmaker
New copy for landing pages, including About Us section.